7 INSTAGRAM MARKETING TIPS FOR BUSINESSES
Instagram marketing is a great way to engage with your target audience and get them to buy your products. Instagram has 600 million monthly users, so it’s an invaluable platform for any business. Without knowing good Instagram marketing tips and growth hacks, marketing on the platform can be challenging too.
IS INSTAGRAM RELEVANT FOR YOUR BUSINESS?
Instagram is an important network for businesses to engage with their customers and is a great way to improve conversions based on the type of content directed at your prospects. Instagram is booming; it’s important that you know how Instagram is relevant for your business.
By following these 7 actionable Instagram marketing tips for businesses, you will learn how to better utilize this platform to attract more customers while increasing brand recognition.
1) USE A BUSINESS ACCOUNT
A business account enables you to experience features that are not available to personal accounts, including Instagram Insights, Stories, IGTV, and the call-to-action button.
If you have an Instagram business profile, then it’s much easier to get verified. When your business is verified, this means that followers can see the blue checkmark in their Instagram feed which indicates that they’re following an authentic company and will be more likely to buy from you or sign up for your services.
2) HAVE A UNIQUE INSTAGRAM USERNAME
Facebook no longer offers usernames, so it’s important to have your Instagram account as something that is memorable and easy for people to remember. You should choose an Instagram handle with both numbers and letters — this way the majority of users can find you on Instagram if they search by name or hashtag.
3) USE INSTAGRAM STORIES AND REELS
Instagram Stories and Instagram Reels are a great way to showcase your product in motion or show the behind-the-scenes of an event.
It’s important not just to use them for marketing — they’re also a valuable tool that can be used by your customers! Instagram stories only last 24 hours, so get creative with how you want to use this in your content mix.
4) DEFINE YOUR INSTAGRAM BUSINESS GOALS
Instagram marketing can mean things to different businesses as each business has its unique goals. Are you looking to:
– Build brand awareness?
– Drive traffic to your website or blog?
– Sell products and services directly from Instagram posts?
Understanding what you want to achieve with Instagram marketing will help shape the strategy.
5) CHOOSE THE RIGHT PROFILE PHOTO
Instagram users are 80% more likely to follow a business Instagram profile with a face in the logo.
If your Instagram marketing strategy is about building brand awareness, choose a memorable icon that represents your company. If you’re looking for inspiration, take some time to check out Instagram profiles of companies in industries similar to yours.
6) USE INSTAGRAM HASHTAGS
What are Instagram’s hashtags and how to use them? You can get creative with your posts, or you can find out the latest news by utilizing popular tags. Hashtags help other users see what you’re up to on social media in a matter of seconds!
7) USE COMPELLING CONTENT
Instagram may be a visually driven platform, but Instagram marketing success doesn’t have to mean just posting pretty pictures.
Create compelling content for Instagram by using highly engaging images and videos! It’s best to get feedback from followers so they can help shape what kind of post resonates with them in order to increase engagement rates. Also, be creative! Take inspiration from other brands’ posts that got positive reactions. Don’t forget about Instagram Stories as an opportunity for gaining visibility through visuals and video snippets on people’s Instagram feeds.
Build a Targeted Following
This list of Instagram marketing tips for businesses should be enough to get you started. It’s up to you how to utilize these suggestions, but hopefully, this post has given you some ideas and resources that will help make your Instagram marketing more effective.
The Instagram marketing tips and strategies we’ve outlined will help you build a targeted following of customers who are interested in your products and services. Our team is here to help with any questions or concerns about the best way to use these tips for success. Contact us today and start implementing an effective digital strategy to increase your ROI on digital marketing efforts.
Which one of these Instagram marketing techniques have you tried?
