CAN SOCIAL MEDIA MARKETING REALLY HELP YOUR BUSINESS?

Do you worry that social media will not be a good investment for your business? You’re not alone. It can feel overwhelming when you’re just starting out, but don’t let fear get in the way of greatness.

Social media marketing has become a major part of modern advertising. It has greatly changed the way we interact with brands. Did you know that social media is now the number one platform for companies to engage with their customers? It Social media has also given businesses an opportunity to create more personal conversations with potential customers, which can lead to increased customer loyalty.

IS SOCIAL MEDIA RELEVANT FOR YOUR BUSINESS?

Perhaps the most appealing part of social media for businesses is that social media can be used as a way of collecting data and customer testimonials from social media profiles. Marketers are able to see posts that have been tagged with their company’s name or relevant keywords, see which social media profiles engage with content, and then reach out to those social media profiles for more information.

Are you asking yourself:

• Is social media marketing worth my time and energy?
• What social media platforms should I use?
• How often do I need to post on social media channels?
• Do my social posts need to be professional or conversational in order for them to work best for my business?
• Should all of my social content be about the same thing, or is it okay if they’re mixed up and diverse in topics?
• Is there a way that social media can help me with customer service problems while also boosting sales opportunities at the same time?

Social media is a powerful tool for any business to grow, but you’ll need to consider many key aspects of strategy and implementation to achieve the best results. If you’re not sure how or where to start when using social media as part of your marketing strategy make sure you have the right questions answered before diving headfirst into this new platform.

1. BUILD BRAND AWARENESS

Social media is an effective way to build brand awareness. It can help you create relationships with customers and leads and engage them in your marketing campaigns or product developments. Increasingly, brands are also turning to social platforms to provide real-time customer service in a bid to increase customer satisfaction levels.

Social media is one of the most popular ways that people interact online today — it’s estimated that two-thirds use social networking sites every day!

2. OFFER AN INSIDE LOOK

From behind-the-scenes operations and product announcements to company news, your social media posts can offer customers a window into what it is like inside the company. Giving your audience an insider look at how you work makes you more authentic, approachable, and transparent. These factors and can increase customer trust and loyalty.

3. CUSTOMERS ARE MORE LIKELY TO PURCHASE FROM BRANDS THEY FOLLOW ON SOCIAL MEDIA

72% of millennials say they’re more likely to buy a product from a brand they are following on social media than one who doesn’t. Are you still doubtful that social media has the power to improve sales for your company?

This same study found that social media followers trust brands more when they see social posts regularly. Social media is also an effective tool for customer service, solving problems before they arise while gaining new customers at the same time. By monitoring social media and responding quickly, you could potentially save both time and money!

4. GET VALUABLE FEEDBACK AND INSIGHTS

Social media analytics is a valuable tool for understanding your business. These tools analyze metrics including

• hashtags
• how many retweets you receive
• what time of the day you receive the most engagement from your target audience.

These information can lead to better social media marketing decisions that could increase profitability while also improving customer satisfaction levels.

5. A PLATFORM FOR ORGANIC GROWTH

There are more than 350 million active monthly social media users, and you can reach them via organic growth. Advertising costs can quickly add up and is not always a viable option for many businesses. Social media offers businesses unique opportunities for reaching out and engaging with consumers in ways they never could have before.

Social media is the new form of marketing and many companies have seen success with their social media marketing strategies. Now, all you need now is a little creativity: how will you use this knowledge to your advantage in social media marketing? How can you be sure that yours will create the results you’re looking for? Speak to our social media experts on all aspects of a successful social media management recipe from strategy development, content creation & curation, analytics monitoring, and reporting…we’ve got you covered!

Are you ready to start building a strong online presence through social media marketing?